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Print & Editorial
Mailer Brochure:
Acupuncturist/Herbalist
Project Description:
Designed a 'grand-opening' mailer brochure for an acupuncturist/herbalist, conveying the sense of traditional, time-tested, Asian medicine.
Design Process:
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Brainstormed and researched on methods to convey Asian traditions.
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Used Bamboo: it symbolizes moral virtue, grace, prosperity and simplicity in the Chinese culture.
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Used Sun: it symbolizes yang energy, aligning with health and renewal.
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Chose humanist serif fonts to create a traditional, warm vibe.
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Used a color palette conveying health and vibrancy. The colors balance 'the traditional' with the touch of modern.
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Used AI: Adobe Firefly, to generate needed imagery.
Software Used:
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Illustrator
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Photoshop
Company Booklet + Voucher:
Art Of Charcuterie
Project Description:
Designed a 12-page company booklet + gift voucher for an Edmonton based high-end charcuterie business.
Design Process:
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Created a photo-centric and brand-aligned layout.
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Made use of tables, pull quotes, quotations, 3-tiered headings, illustrations, etc.
Software Used:
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InDesign
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Photoshop
Quote Poster:
Paul Rand
Project Description:
Designed a poster personifying the quote, “Don’t try to be original, just try to be good”.
Design Process:
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Used Paul Rand’s work as a base.
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Portrayed “Don’t try to be Original” in multiple colors and fonts, with circular motion, representing ‘trying to be original’. And “just try to be good” in sharp square with minimal color and font, signifying effective, good simplicity.
Software Used:
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Illustrator
Event Poster:
Hybrid Zoo Event
Project Description:
Designed a poster for a zoo event showcasing hybrid animals, combining elements of land and sea creatures.
Design Process:
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Researched various hybrid animal concepts, and developed a children-focused hybrid animal.
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Utilized a cartoon-like font style and vibrant colors to create a visually appealing design.
Software Used:
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Photoshop
Photography Magazine:
Still Portraits
Project Description:
Designed a photography magazine that focuses on travel.
Design Process:
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Used photographs that evoke a sense of nostalgia.
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Included nuanced magazine elements.
Software Used:
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InDesign
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Photoshop
Illustrations & Digital
Book Cover:
Bear Can’t Sleep!
He fattened up eating tones of berries,
‘Oh, this year I’ll hibernate deep!’
But now, it is way over January,
but poor teddy just can’t fall asleep!
Project Description:
Designed a children’s book cover based on the theme:
'a bear that can't sleep during hibernation period'.
Design Process:
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Used a monotonous look for the environment to display bleakness and helplessness.
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Created title font to resemble the bear’s shape.
Software Used:
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Illustrator
Social Media Ads:
Pet Smart
Project Description:
Designed a series of social media ads for Pet Smart.
Design Process:
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Created a social media calendar.
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Developed advertisements concepts based on the events.
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Adhered to the Brand Standards Manual for color, type, etc.
Software Used:
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Photoshop
Blog Posts:
Dhamma Organization
Project Description:
Designed 2 blog posts consistent to the theme of Dhamma Organization.
Design Process:
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Used photographs, color palette, and white space relevant to a meditation environment.
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Utilized two different layouts to create dynamism.
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Included nuanced typography elements.
Software Used:
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InDesign
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Photoshop
Logo Design
Bees Butter
Project Description:
Designed logo set for the client based on the keywords: Exploratory, Sensual, Earthy and Local.
Design Process:
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Created over a 100 rough sketches based on a mindmap.
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Used fonts that incorporate ‘inviting’ and ‘small batch’.
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Created color palette to stand out from the competition.
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Provided 3 logo sets to chose from.
Software Used:
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Illustrator
Product & Packaging
Packaging:
EarthGen Shampoo
Project Description:
Designed a pre-press ready clear shrink-wrap label.
Design Process:
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Created the logo with relevant company name and color palette.
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Conceptualized the label to interact with the clear container and the shampoo inside.
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The white part of the label is transparent, including the dripping coconut water and the vertical bar.
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Made sure that all text is 100% black and overprinted.
Software Used:
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Illustrator
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Photoshop
Product /Game Design:
Galactic Escape
Project Description:
Conceptualized and designed a space-travel board game, including the box.
Design Process:
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Created space ambiance using relevant imagery, effects and fonts.
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Invented and displayed various obstacles.
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Created a sense of motion through the visuals.
Software Used:
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Photoshop